Average Daily Rate (ADR)

Average daily rate is the mean revenue earned per occupied room or unit per night, used primarily in short-term rental and hotel property analysis.

CalculationFormula
ADR formulaTotal room revenue / Number of rooms sold
Excludes vacant nightsOnly counts occupied nights
Gross vs netBefore or after platform fees
Seasonal adjustmentWeighted average across high and low seasons
Dubai Short-Term BenchmarksTypical ADR
Studio Downtown DubaiAED 400 to 600
1BR Dubai MarinaAED 500 to 800
2BR Palm JumeirahAED 900 to 1,500
Luxury villa Arabian RanchesAED 2,000 to 4,000+


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